Saturday, January 28, 2012

Hope and change: Did you hear that 27% of the audience tuned away after 5 minutes?


This is rather remarkable and another example that the public is simply tired of Pres BO's speeches.  We admit that he is a good speaker but getting more and more boring by the minute.  Reagan was a great speaker too but he usually had something presidential to say!

We learned yesterday that the audience was down:

"37.8 million viewers watched across 14 TV networks.

That’s the fewest of the four January speeches Pres. Obama has delivered since he took office:
42.8 million watched last year,
48 million in 2010, and
52.3 million watched the president’s address to Congress in 2009."

We learned today:

"Kantar used second-by-second audience data gleaned from set-top boxes connected to TV sets from 9pm – 10:30pm. It found:
  • In the first five minutes, 27% of the audience tuned away.
  • The networks that benefited the most from the initial tune-away were TBS, USA, and ESPN
  • CBS and FOX showed sharp losses in viewers at the top of the program, while ABC and NBC showed noticeable gains.
  • Tune-away was gradual as the speech progressed. No individual topics drove significant audience loss.
  • After the speech, Fox News Channel quickly gained viewers, becoming the second-most watched network after NBC. This gain presumably was in anticipation of the Republican response (seen in the second graph after the jump). "
This is rather remarkable but it confirms two things:

1) Pres BO is overexposed.  He needs to stop talking.

2) There is a limit to "hope and change".    At some point, people actually want to hear something different.

We grew up looking forward to presidential speeches because they were important and consequential.  They are not today and that's why so many people are tuning him out.

P.S. It reminds me that song "You talk too much" by Joe Jones.  He does "talk too much":


"You talk too much You worry me to death
You talk too much You even worry my pet
You just talk Talk too much
You talk about people That you don't know
You talk about people Wherever you go
You just talk Talk too much
You talk about people That you've never seen
You talk about people You can make me scream
You just talk you talk too much
You talk too much You worry me to death
You talk too much You even worry my pet
You just talk Talk too much
You talk about people That you don't know
You talk about people Wherever you go
You just talk Talk too much
You talk about people That you've never seen
You talk about people You can make me scream"




Tags: Pres Obama and the 2012 State of the Union Speech To share or post to your site, click on "Post Link". Please mention / link to the My View by Silvio Canto, Jr. Thanks!