Monday, February 17, 2020

Too much Jorge Ramos is Univision's problem

Image result for jorge ramos cartoons
We understand that the Spanish-speaking cable network Univision is for sale.   This is from the Los Angeles Times:  
For years, investors have looked for an exit. 
Plans for an initial public offering in 2015 collapsed when media stocks faltered. 
Instead, Univision spent that summer in a skirmish with then-candidate, now-President Trump after he made derogatory comments about Mexican immigrants. Trump sued the broadcaster (and later dropped the suit) after Univision pulled out of a telecast of the Miss Universe beauty pageant.
To be fair, companies are sold all of the time, and this may be just another example.   Markets and audiences change.  It’s the way things are.
Furthermore, I’ve been on Univision Dallas many times.  They’ve always treated me well and fairly.  I have no complaints.
Nevertheless, Univision has 2 problems: 
1) Young Hispanics are not watching Spanish TV.  I see that in my own world.  My sons born in Texas speak Spanish but they watch English TV.
2) Univision became The Jorge Ramos Show.  Too much immigration activism.  Too much anti-GOP news coverage.   
For example, in 2014 Univision and Hillary Clinton got together for an education message.  Are you kidding me?  Did they offer the same deal to former GOP Governor Susana Martinez of New Mexico?  I wrote about this here.   
So we wish everyone at Univision well.  Let’s hope that the sale works out well for the many who work there.  
Let’s also hope that new ownership focuses more on news coverage rather than immigration activism.
PS: You can listen to my show (Canto Talk) and follow me on Twitter.