Levi Strauss and Jacob Davis joined forces in 1873:
In 1872, Strauss received a letter from Jacob Davis, a customer and tailor who worked in the mining town of Reno, Nevada. Davis reported that he had discovered canvas pants could be improved if the pocket seams and other weak points that tended to tear were strengthened by copper rivets. Davis’ riveted pants had proven popular in Reno, but he needed a patent to protect his invention. Intrigued by the copper-riveted pants, Strauss and his partners agreed to undertake the necessary legal work for the patent and begin large-scale production of the pants. Davis’ invention was patented on this day in 1873. In exchange for his idea, Strauss made the Reno tailor his production manager. Eventually, Strauss switched from using canvas to heavyweight blue denim, and the modern “blue jeans” were born.And so we have women wearing "blue jeans". Thank you Levi & Jacob!
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